How to Build the Perfect Curl Routine (Without Crunch or Frizz) 

Defined, hydrated curls start with the right routine and the Curl Curl Collection has everything you need. If you’re looking for frizz-free, bouncy curls without heaviness or crunch, discover how to cleanse, condition and style the right way with our complete curl care system.

Step One: Cleanse 

Healthy curls begin at the scalp. 

Curl Curl Shampoo is a strengthening, curl-enhancing formula that gently cleanses while defining and nourishing curls. Colour safe and designed to boost softness and hydration. 

How to use: Apply to wet hair, massage into the scalp and hairline, rinse and repeat if needed. 

Step Two: Condition 

Hydration is key - but without weight. 

Curl Curl Conditioner deeply nourishes while enhancing definition and shine. It softens curls and improves slip for easy detangling. 

How to use: Apply to damp hair, scrunch through until saturated and detangle. Rinse most (but not all) of the product out to maintain moisture before styling. 

Step Three: Style & Define 

Layer hydration first, then shape and hold. 

Curl Curl Cream hydrates and enhances curl definition. Apply to damp hair and scrunch or comb through. Air-dry or diffuse. 

Curl Curl Gel adds shape and flexible hold without crunch. Scrunch through damp curls and dry naturally or diffuse for volume. 

Between Wash Days: Refresh 

Revive curls without re-washing. Curl Curl Spray reactivates shape, restores moisture and controls frizz between shampoos. Spray onto dry or damp hair and scrunch to refresh.