Hair feeling rough, snapping easily, or looking dull? 
It’s often caused by heat styling, colour treatments, or just natural wear over time.

Why it happens
Your hair’s outer cuticle can become lifted or damaged by hot tools, sun exposure, and chemical processes. This lets moisture escape, leaving hair brittle and prone to breakage.

How to fix it
1. Use a hydrating shampoo + conditioner
Swap harsh cleansers for something gentle. O&M Hydrate & Conquer Shampoo and Conditioner are sulfate-free and packed with nutrient-rich Tasmanian sea kelp to boost moisture.

2. Protect and hydrate with PS spray.
Heat styling is one of the main culprits behind dry, brittle hair. Before blow drying or using hot tools, spritz O&M PS Spray through damp hair. It acts as a heat protectant, while also infusing lightweight moisture and smoothing the cuticle to help prevent future damage.

3. Revive mid-lengths and ends
For hair that feels coarse or looks straw-like on the ends, lightly mist O&M C-Spray through mid-lengths and ends. It rehydrates, enhances natural texture, and brings back softness without weighing hair down.

4. Lock in moisture and shine
Tame frizz and seal in hydration with O&M Frizzy Logic Shine Serum. Warm a drop between your palms and smooth over your hair for instant gloss and protection against humidity.

Quick tip:
Trim split ends regularly to keep dryness from travelling up the hair shaft, and try to limit heat styling where you can, always with PS to protect when you do.